Samantha Mansfield
Samantha Mansfield is the director of professional development & community at CPA.com. She has been in the tax and accounting technology industry since 2000 and during that time, she has consulted with firms of all sizes and spoken on workflow and web services implementations. In addition, she has trained on the use of technology as well as assisted firms in finding the right solutions for their needs. Over the last decade she has incorporated these insights to develop and deliver educational summits and workshops to help firms accelerate their growth.
Innovation Is about the Ends and the Means
Accountants should embrace the process of innovation from an “outside in” view by seeking more information about their clients’ expectations.
More Discussions in Performance & Financial Management
Building Your Firm’s Accounting Advisory Services
There are two major costs when taking client accounting advisory services into account: technology and people.
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SMPs Are Using Technology to Shape Their Growth
Small- and medium-sized practices are turning to technology for ways to expand and enhance their practice models and services.
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