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Improving Communication to Attract New Talent
Young people today want to understand not only what the accountancy profession does but what it stands for, according to Bettina Cassegrain, Partner at COGEP, France, and Technical Director & Advisor at HLB International. We need to communicate our values and bring forward the notion that the accountancy profession is an integral part of doing business. We need to make it clear that the role we play is ultimately for the greater good.
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