|Global Knowledge Gateway||
To help improve the management and operational efficiency of practices, especially small- and medium-sized accountancy practices (SMPs), this area is intended to help those managing practices to address opportunities and challenges; improve their competitiveness, profitability, and sustainability; enhance their expertise, competence, and efficiency; create an environment conducive to the provision of high-quality services; and showcase global best practices and latest practice management techniques. Read More
Part 2 looks at ways to start communicating with your audience to make them aware of your practice and how you can be of benefit to them.
Here are five steps you can take to increase the number of lead conversions from web visitors.
This article reviews the pros and cons of mobile working within accountancy, but since the shift is already under way, it also looks at how mobile tools are being used, and by whom, within the profession.
Accounting firms generally adopts one of two business models when delivering family office services – product-neutral or product-inclusive.
This article explains how to manage expansion and implement new services
What to Look for in a Marketing Director
September 2, 2014 - NJCPA
Key tips to avoid an unpleasant scenario when hiring a marketing director.
Business networking has emerged as one of the “must have” soft skills necessary for finance professionals to succeed in the competitive marketplace of today.