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To help improve the management and operational efficiency of practices, especially small- and medium-sized accountancy practices (SMPs), this area is intended to help those managing practices to address opportunities and challenges; improve their competitiveness, profitability, and sustainability; enhance their expertise, competence, and efficiency; create an environment conducive to the provision of high-quality services; and showcase global best practices and latest practice management techniques. Read More
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This article sets out the key points from an ICAEW prize-winning essay focused on how a fictitious accountancy firm, JPP Accountants, could use social media to market themselves cost-effectively. It also looks at risks and ethical issues.