|Global Knowledge Gateway||
Tapping into Pop Culture to Market Your Accounting Firm
When it comes to branding, accounting firms should break out of old ways of thinking, says Richard Shuback, Brand Steward at Richard Shuback, LLC. He says they should look to pop culture and other industries for ideas and inspiration.
Like what you see here? Subscribe to The Latest, our customizable update sent every two weeks.
Do you have a perspective you'd like to share with the global profession? Email Gateway@ifac.org to inquire about becoming a Gateway contributing author.