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Accountancy at the Heart of the Discussion: Enhancing Reporting

Helen Brand  | 

In the third installment of the video series, On the Importance of Integrated Reporting, Helen Brand, Chief Executive of the ACCA, stresses that the accountancy profession must be at the heart of efforts to enhance and develop business and financial reporting, including integrated reporting. Integrated reporting facilitates more transparent business reporting between organizations and their stakeholders, while also contributing to better performance and sustainability of businesses.

Helen Brand

Chief Executive, ACCA

Helen Brand is the chief executive of ACCA, the global body for professional accountants, a post she has held since 1 September 2008.  Ms. Brand has a keen focus on global relationship management for ACCA, and is particularly interested in the development of the accountancy profession in emerging economies. She has considerable experience and knowledge of the 170 markets in which ACCA currently operates, and has worked closely with IFAC in an advisory capacity.