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Edi Osborne, Motivational Mentor & Author, Business Intuitive  | 

Technical skills will always be important but to grow a firm and add value to client relationships, accountants need to develop a range of soft skills, says Edi Osborne, motivational mentor and author. When firms shift their paradigm from “what do we have to sell?” to “what does this client need?” are able to create a stable of experts that can better serve their clients and grow their business.