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Countdown to 2018 IFAC Global SMP Survey
The 2018 IFAC Global SMP Survey will launch on March 22 and be open until May 21. As in past years, your support and promotion to your members is vital to its success, and importantly, provides an opportunity for your members to contribute. The survey helps your member organization and IFAC gain an understanding of the specific challenges and opportunities faced by SMPs and SMEs and as a result, better serve this critical constituency. Individual country results will be available to enable you to compare to regional and global findings.
The survey, which is issued every two years is designed to be completed by senior professionals of small- and medium-sized practices (SMPs), whose clients are predominately small- and medium-sized entities (SMEs). It is intended to take a snapshot of key issues, and track important trends and developments, facing this sector. The 2016 Survey revealed interesting insights in these areas with responses from more than 5,000 respondents from 164 countries. This year, the survey includes new questions on talent management, technology developments, as well as marketing and branding.
We will be in contact shortly with ways to promote the survey, including:
- Support Materials: This month, you will receive an email announcement with tools to help you share the survey through your membership and network, including, a survey link, messaging (that can be translated), social media suggestions, and infographics.
- Events: We encourage you to use upcoming events and conferences to promote the survey by mentioning it during in speeches and, when appropriate event materials and presentations. IFAC will provide a promotional PowerPoint slide.
- Social Media: IFAC will provide suggested text for Twitter, Facebook, and Linkedin. Follow the conversation @IFAC_SMP and #SMPSurvey
Please direct any additional comments or questions to Head of SMP/SME and Research Christopher Arnold at ChristopherArnold@ifac.org.