Jeffrey Matsu is Chief Economist at the Chartered Institute of Public Finance and Accountancy (CIPFA). With extensive experience in connecting policy with practice through evidence-based research, he works with partner governments, accountancy bodies and the public sector around the world to advance public finance and support better public services.

Previously, Jeff was responsible for market analysis and thought leadership at the Royal Institution of Chartered Surveyors and co-led the economy theme at the UK Collaborative Centre for Housing Evidence (CaCHE).

He was also a senior economist at Morgan Stanley and served on the research staff at the Board of Governors of the Federal Reserve System in Washington DC.

Jeff holds degrees in economics from the University of Washington and Johns Hopkins University.

Professional accountants in business and the public sector have important roles to play in leading their organizations through the current crisis and the challenging times ahead. IFAC and its members are focused on supporting accountants as they navigate these uncertain times, and as they address other ongoing opportunities and challenges facing the global profession.

To continue this conversation, the latest report from the IFAC Professional Accountants in Business (PAIB) Committee is now available: Supporting Accountants in Business & Public Sector Through Uncertain Times. It includes highlights from the 2-day virtual meeting of the PAIB Committee, which focused on key topics of relevance to accountants in business, including: 

• Value creation and integrated thinking;
• Latest recruitment trends, evolving accountancy roles, and implications on learning and development;
• Key areas of data for PAIBs;
• Areas of innovation in public sector finance and accounting; and
• Guidance on expanding PAO membership.

Access the report here.

Today, IFAC published a ‘Small Business Continuity Checklist – How to Survive and Thrive Post Covid-19’.

Small businesses have been disproportionately affected by the COVID-19 pandemic. Most organizations worldwide are small in size, and the importance of small businesses to the global economy is indisputable.

COVID-19 containment measures severely impacted cashflows, disrupted supply chains and put small business survival at risk on an unprecedented scale. Governments worldwide moved quickly to deploy supportive measures for small businesses and entrepreneurs to help them maintain short-term liquidity. However, many are still struggling.

Small- and medium-sized practices (SMPs) have in-depth knowledge of their clients and provide vital guidance for navigating these uncertain times. Research indicates the business advice provided to small businesses from their professional accountant is associated with improved rates of survival, growth, improved decision-making procedures and superior financial performance.

Poor financial management is a leading reason why businesses fail. The Checklist covers key financial management and strategic management tasks, helping businesses to proactively identify and consider essential and timely information.

Many businesses are looking for the “next normal” and a new approach to resilience. Early on, the pandemic accelerated digitization and transformed small businesses responding to drastic consumer behavior shifts. A small businesses ability to survive the current environment, and thrive in the future, will be greatly strengthened by support from their professional accountant.  

The Checklist is included on IFAC’s dedicated COVID-19 web page with many other useful resources.