The accountancy profession is changing—fast. Technology, sustainability reporting, data analytics, and new ways of working are transforming what accountants do and how they add value. A key question explored by recent research is whether students and future professionals are aware of—and attracted to—these changes.

A global study conducted in 2025 explored how attractive the accountancy profession is today, drawing on the views of educators, employers, career advisors, and professional accountancy organizations (PAOs). The study identified a number of challenges, alongside opportunities that stakeholders believe could help strengthen and future-proof the profession.

Why This Study Matters

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Megan Hartman

Megan Hartman is Principal, Strategic Communications at IFAC. She joined the team in 2011 after working with a number of international organizations, primarily in the not-for-profit sector. Megan holds a master’s in integrated marketing communications from Northwestern University as well as a bachelor’s degree from George Washington University.

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