In a world marked by volatility, complexity, and a mounting trust deficit, the need for bold, ethical, and future-fit leadership has never been greater. The accountancy profession - despite its ubiquity and critical role at the heart of business, public services, and financial systems - remains under-leveraged, often misunderstood and facing disruption to its business model, identity, and appeal. While the business world turns to innovation, purpose, and performance, the profession must now reclaim its identity as a catalyst for trust, sustainability, and navigation of complexity to deliver long-term value creation.
That is the opportunity we must seize. It is precisely what we confronted at the recent meeting of IFAC’s Professional Accountants in Business (PAIB) Advisory Group, hosted by the Japanese Institute of Certified Public Accountants (JICPA) in Tokyo. With members and guests participating from across the globe, the meeting served as a platform for strategic dialogue on how accountants can help shape the future of business and unlock their full impact. During this engaging two-day meeting we explored and challenged one another on some of the most pressing and fast-evolving priorities facing both business and the profession.
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