How Can SMPs Brand Themselves More Effectively?

Richard Shuback, Brand Steward, Richard Shuback, LLC | March 1, 2016 |

Richard Shuback, Brand Steward at Richard Shuback, LLC., provides guidance to small- and medium-sized practices (SMPs) regarding how to brand themselves. He stresses the importance of authenticity and continuity of message.  

Thank you for your interest in our publications. These valuable works are the product of substantial time, effort and resources, which you acknowledge by accepting the following terms of use. You may not reproduce, store, transmit in any form or by any means, with the exception of non-commercial use (e.g., professional and personal reference and research work), translate, modify or create derivative works or adaptations based on such publications, or any part thereof, without the prior written permission of IFAC.

Our reproduction and translation policies, as well as our online permission request and inquiry system, are accessible on the Permissions Information web page.

For additional information, please read our website Terms of Use. ALL RIGHTS RESERVED.