The role of the accountant has changed, says Peter Docherty, General Manager, Public Practice at CPA Australia, and businesses are seeking new types of advisory services from their accountants. Small- and medium-sized practices (SMPs) have the opportunity to become their clients’ virtual CFO by offering a wider breadth of services and skillsets than the more traditional role, and skills, sought. Ask the right questions of your clients and look at how you can add value.
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