Ronald J. Baker

Title: Founder, VeraSage Institute

Ronald J. Baker is a radio talk-show host on VoiceAmerica and The Soul of Enterprise: Business in the Knowledge Economy, and is the best-selling author of seven books, including: Implementing Value Pricing: A Radical Business Model for Professional Firms (John Wiley & Sons, Inc.) and The Soul of Enterprise: Dialogues on Business in the Knowledge Economy. You can reach him at (707) 769-0965 or email. He Blogs at,, and on LinkedIn as one of its Influencers. Find him also on Twitter. Ron has authored a three-part series on value pricing in the Global Knowledge Gateway.




Thank you for your interest in our publications. These valuable works are the product of substantial time, effort and resources, which you acknowledge by accepting the following terms of use. You may not reproduce, store, transmit in any form or by any means, with the exception of non-commercial use (e.g., professional and personal reference and research work), translate, modify or create derivative works or adaptations based on such publications, or any part thereof, without the prior written permission of IFAC.

Our reproduction and translation policies, as well as our online permission request and inquiry system, are accessible on the Permissions Information web page.

For additional information, please read our website Terms of Use. ALL RIGHTS RESERVED.